In 2025, Wales invites the world to experience something truly unique—the deep, unfiltered joy known as “hwyl.” As part of its “Year of Croeso” campaign, Wales is showcasing its rich culture, stunning landscapes, and warm hospitality, with “hwyl” as the beating heart of this national celebration. From adrenaline-pumping adventures to quiet moments of contentment, “hwyl” is a feeling visitors are bound to remember.
What is “Hwyl”?
“Hwyl” (pronounced “hoo-eel”) is a word that defies direct translation. Rooted in Welsh culture, it encapsulates the exhilaration, joy, and connection that comes from fully embracing the moment. Whether you’re hiking the breathtaking peaks of Snowdonia, dancing at a local festival, or simply sharing a hearty laugh over traditional Welsh fare, “hwyl” is the spark that makes those moments unforgettable.
The Year of Croeso: A Celebration of Welsh Hospitality
Croeso means “welcome” in Welsh, and this year-long campaign is all about extending the legendary Welsh welcome to visitors from around the globe. At its core is the concept of “hwyl,” woven into every aspect of the Welsh experience.
To bring “hwyl” to life, Visit Wales has launched the “Wall of Hwyl”—a digital space where visitors can share their joyful memories from Wales. Using hashtags like #FeeltheHwyl and #VisitWales, travelers can upload photos and stories, creating a vibrant, interactive celebration of Wales’s magic.
How to Feel the “Hwyl” in Wales
Here’s how you can experience this uniquely Welsh sense of joy:
1. Thrilling Outdoor Adventures
Wales’s dramatic landscapes are a playground for adventurers:
- Conquer the rugged peaks of Snowdonia National Park.
- Surf the turquoise waves along the Pembrokeshire coast.
- Cycle or stroll the world-famous Wales Coast Path for stunning sea views.
2. Immersive Cultural Festivals
Celebrate the arts and heritage of Wales at events like:
- The National Eisteddfod, a vibrant festival of Welsh music, poetry, and community.
- Seasonal events in Cardiff, Swansea, and beyond, brimming with music and local flavors.
3. Local Traditions and Comfort
Dive into the heart of Welsh traditions:
- Indulge in Welsh cakes or cawl (a traditional soup) at a cozy café.
- Experience a “cwtch”—a warm, comforting hug that feels like home.
- Chat with friendly locals in a bustling pub or farmers’ market.
Why Visit Wales Now?
The “Year of Croeso” is more than just a tourism campaign; it’s an invitation to embrace life the Welsh way. By focusing on “hwyl,” Wales is joining the global trend of celebrating simple joys—think of it as a rival to Denmark’s hygge or Japan’s ikigai.
Frequently Asked Questions
1. What does “hwyl” feel like?
“Hwyl” is the thrill of surfing your first wave, the warmth of a heartfelt conversation, or the awe of witnessing a stunning Welsh sunset.
2. Can anyone experience “hwyl”?
Absolutely! Whether you’re an adrenaline junkie, a foodie, or someone who loves peaceful walks in nature, there’s “hwyl” for everyone.
3. How do I join the “Wall of Hwyl”?
Share your photos or videos from Wales using hashtags like #FeeltheHwyl, #VisitWales, and #CroesoCymru. Your content might be featured on Visit Wales’s website!
4. Is Wales family-friendly?
Yes! Wales is perfect for families, offering everything from adventure parks to castles and kid-friendly festivals.
5. How do I plan my trip to Wales?
Visit the official Visit Wales website for itineraries, travel tips, and information on upcoming events.
Join the Celebration
Wales is calling—and it’s more magical than ever. Whether you’re after adrenaline, relaxation, or cultural discovery, the “Year of Croeso” promises a journey filled with hwyl. So pack your bags, embrace the joy, and get ready to create memories that will last a lifetime.
Sources The Guardian
