As cross-border travel between Canada and the United States continues to falter in 2025, several northern U.S. states are getting creative: they’re launching exclusive “Canadians-only” travel promotions to revive tourism and boost local economies struggling from reduced foot traffic.
States like New York, Michigan, Vermont, North Dakota, and Montana are offering discounts, gas perks, hotel deals, and retail vouchers specifically targeting Canadian visitors in hopes of reversing a troubling trend—Canadian visits to the U.S. dropped by nearly 40% in May compared to pre-pandemic averages.
What’s Driving the Downturn in Canadian Travel?
A perfect storm of economic and political factors is discouraging Canadian tourists from heading south:
- A weak Canadian dollar has made U.S. trips significantly more expensive.
- Perceived hostility or unwelcoming rhetoric from U.S. politicians, including former President Donald Trump, has deterred discretionary travel.
- Higher fuel prices and inflation on both sides of the border.
- An increased focus on domestic tourism within Canada, with many Canadians preferring to vacation in provinces like B.C., Quebec, and PEI.
What Are the “Canadians-Only” Deals?
Tourism boards and local chambers of commerce in several border towns are offering perks such as:
- Hotel discounts of 15–25% for Canadian passport holders
- Free or discounted fuel vouchers for Canadian vehicles
- Retail coupons and restaurant specials in downtown shopping districts
- Amusement park and attraction bundles aimed at families from Ontario and Quebec
In Plattsburgh, NY, often referred to as “Montreal’s U.S. suburb,” hotels are even advertising in French and accepting Canadian dollars at par in some cases.
Why the Focus on Canadians?
Canadians make up a massive portion of cross-border tourism, especially for towns and cities within a few hours of the border. Many rely on:
- Day-trippers and weekenders from Quebec and Ontario
- Shopping tourism to U.S. malls, particularly around Black Friday
- Seasonal snowbirds, especially in states like Florida and Arizona (though farther south, they’re still affected by border tourism sentiment)
A sustained drop in Canadian visitors poses a long-term threat to small businesses, hotels, and tourism operators already reeling from COVID-19-era disruptions.
Could It Work?
Some experts believe the emotional component—showing appreciation for Canadian tourists—could nudge behavior, especially if deals feel tailored and genuine.
But others warn that one-off perks can’t overcome economic fundamentals. If the exchange rate remains punishing, or if the U.S. is viewed as politically volatile, many Canadians will stay domestic—or look to Europe instead.
Frequently Asked Questions (FAQ)
Q: Why have Canadian visits to the U.S. dropped so sharply in 2025?
A: A weak Canadian dollar, rising costs, and unfavorable political rhetoric in the U.S. are major deterrents.
Q: Are “Canadians-only” deals common?
A: Yes, especially in border towns. These include hotel discounts, retail perks, and fuel incentives.
Q: Is it safe for Canadians to travel to the U.S. now?
A: Generally, yes. But travelers are advised to stay informed about regional politics, exchange rates, and travel advisories.
Q: Are other countries offering similar travel perks to Canadians?
A: Not to the same extent. The U.S. has a uniquely deep and immediate tourism relationship with Canada due to shared borders and economies.
Sources CNN
