British Airways (BA) is revamping its loyalty program in a move that has sparked both excitement and concern among travelers. Scheduled to launch on April 1, 2025, the overhaul introduces significant changes to the way members earn Tier Points and achieve elite status. Here’s a detailed look at the changes and how they might affect frequent flyers.
Key Updates to the New Loyalty Program
- Switch to Revenue-Based Tier Points
Starting April 2025, members will earn 1 Tier Point for every £1 spent on eligible purchases, including base fares, carrier-imposed charges, and optional add-ons like seat selection or extra baggage. This shift from the traditional distance-based model aligns with industry trends. - Higher Thresholds for Elite Status
The new system comes with significantly increased Tier Point requirements:- Bronze: 3,500 Tier Points (up from 300)
- Silver: 7,500 Tier Points (up from 600)
- Gold: 20,000 Tier Points (up from 1,500)
- Gold Guest List: 65,000 Tier Points, with stricter BA flight requirements.
- Earn Points on Extras
For the first time, members can earn Tier Points on ancillary purchases, such as seat selection, baggage fees, and contributions to Sustainable Aviation Fuels (SAF). Additionally, BA co-branded credit card spending will contribute to Tier Points. - Unlimited Tier Points on BA Holidays
Tier Points will now be calculated based on the total price of British Airways Holiday packages, with no cap. This makes it possible to achieve elite status through fewer but higher-value trips. - Unified Collection Year
All members will share the same Tier Point collection period, running annually from April 1 to March 31. This change simplifies tracking and planning for status qualification.
What This Means for Travelers
While the new system offers opportunities for higher spending customers to earn status faster, it has sparked criticism among leisure travelers and small businesses. The shift appears to favor corporate clients and big spenders, potentially alienating budget-conscious frequent flyers.
For example, a traveler who previously earned Silver status with four long-haul economy flights may now struggle to qualify without significant additional spending on extras.
FAQs About the New British Airways Loyalty Program
- When do these changes take effect?
The program begins on April 1, 2025, but Tier Points for bookings made after December 30, 2024, will align with the new system. - How do Tier Points work now?
Members earn 1 Tier Point for every £1 spent on eligible purchases, including flights and extras. - Can I still earn Tier Points on partner airlines?
Yes, Tier Points can be earned on British Airways, American Airlines, and Iberia flights, calculated based on eligible spend. - What happens to my current Tier status?
Your existing Tier status will remain valid until the end of your current collection period. Any Tier Points earned between April 1, 2024, and your new collection year will carry over. - Will this impact Avios earning and redemption?
No changes to Avios earning and redemption have been announced. The focus remains on Tier Points and elite status.
Final Thoughts
The British Airways loyalty program overhaul is a game-changer, particularly for those who rely on economy class or short-haul travel. While it rewards higher spending with greater opportunities, it may alienate travelers who are used to achieving status with lower budgets.
For travelers, the best strategy is to review your spending patterns, explore the potential of earning Tier Points through holiday packages and extras, and plan your 2025 travel accordingly.
Sources Financial Times
