In a groundbreaking milestone for global tourism and gender representation, Shaikha Al Nowais, a prominent Emirati business leader, has been appointed the first-ever female Secretary-General of the United Nations World Tourism Organization (UN Tourism). Her appointment marks a historic shift not only for the Middle East but also for women in international leadership roles.
Who Is Shaikha Al Nowais?
Shaikha Al Nowais is a seasoned executive in the hospitality and travel sector, previously serving in key roles within the Abu Dhabi National Hotels group and tourism strategy initiatives across the UAE. She is recognized for:
- Spearheading sustainable tourism projects
- Advocating for women’s leadership in the travel industry
- Bridging public-private partnerships in the Gulf region
Her leadership blends business acumen with a commitment to inclusive, eco-friendly tourism policies.
Significance of Her Appointment
1. A First for the Arab World and Women Globally
This appointment makes her both the first Arab and the first woman to lead the UN’s global tourism body, which oversees travel-related policy, ethics, and economic growth across 150+ member states.
2. Gender Equity and Representation
Her selection is seen as a progressive move toward closing gender gaps in international policymaking—especially in an industry where women make up 54% of the workforce but hold less than 20% of leadership roles.
3. Focus on Sustainable Recovery Post-COVID
Al Nowais is expected to champion regenerative tourism, green travel innovations, and regional development in underrepresented tourism zones.
Key Priorities Ahead
- Digital Transformation: Promoting smart tourism tech adoption globally
- Inclusive Growth: Creating pathways for youth, women, and underserved regions
- Climate Action: Encouraging carbon reduction commitments in hospitality and travel sectors
- Ethical Travel Standards: Strengthening cooperation on visa reforms, accessibility, and community-based tourism
Frequently Asked Questions
Q: What is UN Tourism?
A: Formerly the UN World Tourism Organization (UNWTO), it is the UN agency responsible for global tourism development and cooperation.
Q: Why is this appointment historic?
A: It marks the first time a woman—and an Emirati woman—has led the agency since its founding.
Q: What impact will she have on global tourism?
A: She is likely to influence sustainability policies, promote tourism equity, and boost international cooperation.
Q: What does this mean for women in tourism?
A: Her leadership sends a strong signal that gender inclusivity is now central to global travel strategy.
Q: Is the UAE expanding its tourism influence?
A: Yes, the UAE has invested heavily in global travel infrastructure and policy, aligning with its broader vision to diversify its economy.
Shaikha Al Nowais’s appointment represents more than just a title change—it’s a turning point for inclusive leadership, regional representation, and the future of sustainable tourism.
Sources The Times Of India
